Chapter+1+Activities

 ***Hospitality and Tourism***

1. Case Study The customers of a family style restaurant would be kind of similar to the customers of a theme park. People that go to a family restaurant would be families with children, which are the same as those who would go to s theme park.
 * 1) **Describe the customers of a family style restaurant and those of a theme park.**

2. **What characteristics differentiated Knott's Berry Farm from Disneyland?** Knott's Berry Farm is much smaller than Disneyland. Also its based on ghost towns rather than Disney.

1. **What innovations did Knott's Berry Farm introduce that allowed it to compete with Disneyland?** Knotts' berry Farm added many innovations like targeting only children by making a theme based on the comic strip //Peanuts//. He also constructed a roller coaster, something Disneyland didn't have to offer. Other innovations included seasonal events like Halloween and Christmas.
 * Case Study Part 2:**

2. **What market segment did Knott's target?** Knott's targeted children and families by creating a themed amusement park.

2. Electronic Channel 3. Ethics and Issues
 * Photo Fake:** //Do you think the use of stock photos was ethical? Why or why not?// I don't think that is ethical because when somebody is looking at a brochure for a specific country, they are expected to see actual photographs of that country! It's like having a brochure about the desert and having a "stock" photo in Antarctica.

4. Hot Property Walt Disney Resort offers three theme parks, two water parks, hundreds of dining areas, and thousand of hotel rooms.
 * 1) **What products does Walt Disney Resort offer?**

2. **How has Walt Disney World Resort tried to attract new tourists?** They create trends and programs that attract new tourists. For example, Walt Disney World created their Magical Gatherings Program in 2003 to tap into the "togethering" trend.

5. Internet Activity 6. Math Check 7. Profiles in Hospitality
 * A Seaworthy Career:** //What uses of technology could benefit a boat tour business?// Having a website helps any company getting farther, so it could help this boating business. Also, creating specials online would really help get more customers to come back.

Captain John Rigney owns a boat tour business and works very hard. When its the summer, he overviews staff, shops, cleans the boat, maintains the engine, and makes tough decisions. In the off-season he prepares marketing materials and researches ways to improve the business. He recommends for students to be prepared to work long hours and always write a business plan.

8. Quick Check
 * 1. What are the segments of the hospitality and tourism industries?** The segments that are part of the hospitality and tourism industries are lodging, food service, travel tourism, and sports and entertainment events.


 * 2. What is the difference goods and services?** Goods are tangible, something that you can touch or see. For example, a sleeping room in a hotel is a good. A service is, on the other hand, an intangible thing that is a task performed for customers by a business.


 * 3. Identify three variables of hospitality and tourism products.** Product variables that are part of the hospitality and tourism industry consist of **perishability** which is the probability of a product ceasing to exist or becoming unusable within a limited amount of time. **Intangibility** is a state of being abstract, as are things that cannot be touched. And the final variable is **changeability** which is a condition of being subject to change or alteration.


 * Page 18:**
 * 1. What is the tourism industry?** The tourism industry is a growing industry that provides goods and services for people.


 * 2. What is the origin of the term //hospitality//?** The word hospitality is derived from the Latin word //hospes,// meaning, "guest, visitor or one who provides lodging for a guest or visitor."


 * 3. What are three future trends in hospitality and tourism?** The main future trends in hospitality and tourism are **diversity**, **ecotourism**, and **market segments**. **Diversity** is ethnic variety and gender variety in a group or society. **Ecotourism** is a branch of tourism encompassing adventure,and sustainable development of regions for future generations. Lastly, **market segments** are groups of consumers categorized by specific characteristics to create a target market.

9.Tech Notes Aer Lingus: This airline offers different amenities for different classes. In the economy class there has been recently installed a new on-demand in-flight entertainment system allowing the traveler to control the wide-range of blockbuster films that get played. The traveler also gets to enjoy TV programs and music videos. You can even play an interactive game against someone else on your flight! Also included are complimentary headsets, magazines, and in-seat power points. If you travel business class you can watch the latest blockbuster films on your own personal 10.5 inch screen from the comfort of your lie flat seat. You can control 18 different movies in each direction, over 60 hours of TV, dozens of music videos, 30 interactive games, and finally thousands of MP3 tracks that allows the passenger to create their own personal play lists!
 * Airline Amenities:**


 * Frontier Airlines:** With DIRECTV service, first-run movies, and wild blue yonder magazines, there's something for everyone.

//Do these airlines want to attract business travelers, leisure travelers, or both by offering technological amenities?// I think all the in flight amenities are targeted towards both. I think it is targeted towards leisure travelers so they can use that flight again, and towards business travelers because they are frequent fliers.

10. World Market
 * The Queen's Ship:** //Why would travelers not take a plane to save time and money?// Travelers would board this great cruise ship instead of going on a plane because of all that one GIGANTIC boat can offer. This cruise ship alone includes activities for all ages. It even has English nannies that will watch your kids as you go and enjoy your time. It has a full size basket ball court, the largest ballroom at sea, lecture halls, a planetarium, a library, shops, 10 restaurants and 5 swimming pools! Now, does the airplane have all that?

11. Notes
 * At Your Service:** //Would you complain if the service was unsatisfactory in a restaurant- or would you simply not return? Explain your answer.// If the service was unsatisfactory i would complain and not return. Its my right to have good service as a customer, so simply not returning isn't good enough. Letting them know what they have done is better for me and them so they can improve their service as well.


 * Connect:** //What form of transportation do you think is the most used? What form have you used most often?// I think the form of transportation that is used the most is the auto-mobile. The form that i use the most would be public transportation such as bus and the subway.

__//Innovators of the Past//__: 2. He also founded the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston. 3. He believed in promoting world peace through international trade and travel.
 * Conrad Hilton:** 1. Conrad Hilton founded Hilton Hotels Corp., the international chain of hotels, including some of the most prestigious hotels in our country.

2. He was the first great chef who worked for the public serving kings, and other people of high class. 3. He was named the father of modern cuisine, and innovated the simplified art of cooking and different methods of food preservation.
 * August Escoffier:** 1. August Escoffier established standards of haute cuisine.

2. In 1841 he organized the first publicly advertised excursion by train in England, carrying 570 passengers from Leicester to Loughborough and back. 3.He laid the foundations for the tourist and travel-agent industry of the 20th Century.
 * Thomas Cook:** 1. Thomas cook founded a worldwide travel agency named Thomas Cook and Son; and innovated the conducted tour.